Finding Success in the Ad Market.
We Supply Solutions.

Increasingly it has become essential that ad-financed media outlets conduct detailed analyses of the marketplace and competition, then apply those findings in setting their company’s strategic direction and in targeting acquisition efforts. They also need to include in the equation any changes in the digital needs. Owing to their focus on printed products, though, publishing companies often lack not only the know-how but also the requisite personnel to accomplish this task. It’s important to understand that merely having these services and data available is not enough. What’s essential is that someone be there, ready to provide advice and training.

An across-the-board approach – one that furnishes a wide range of crucial services, ranging from compiling market data, analyzing the results and determining steps to be taken as well as helping target acquisitions and providing coaching – is the most effective way of building a profitable business based on a current line of products. Media Summary brings together all these services: competitive analysis, consulting/coaching and IT solutions.

 News
  • 24.09.2018 - Michaela Lienemann und Susanne Caesar neu bei GeraNova Bruckmann

    Das Verlaghaus GeraNova Bruckmann baut sein Portfolio aus. In diesem Zuge sind Michaela Lienemann und Suanne Caesar zum Verlag mit Sitz in München in den Programmbereich gestoßen. Lienemann zeichnet seit 15. September als Programmleiterin Buch für den Bereich "Reise und Natur" verantwortlich. Sie war zuvor bei Travel House Media und bei Gräfe und Unzer tätig und dort für die Marken Merian, ADAC und Polyglott zuständig. Read more

  • 24.09.2018 - Ringier Axel Springer: Neuer Leiter des Bereichs Publikumszeitschriften

    Stefan Regez, 47, wird zum 1. Januar 2019 Leiter des Bereichs Publikumszeitschriften und Mitglied der Geschäftsleitung der Ringier Axel Springer Schweiz AG. Er ist aktuell Co-Chefredakteur der Schweizer Illustrierten und wird diese Position auch in Zukunft ausfüllen. Als Leiter des Bereichs Publikumszeitschriften folgt Regez auf Urs Heller, 65, der offiziell zum Jahresende in Pension geht. Heller leitet aber weiter die Lifestyle-Magazine Al Dente, Travel, Cruise, Wallis und Golf, wie das Medienunternehmen mitteilt. Außerdem bleibt er Chefredakteur von GaultMillau Schweiz und soll neue Formate entwickeln. Read more

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Monitoring the Market

We collect media data specifically of interest to you on a daily basis. We compile and edit printed ads from daily newspapers, advertisement circulars and magazines as well as radio commercials and internet advertisements and make them available in a web-based database. Along with categorization, the database provides publication and technical data, advertising costs and information about advertisers. ... read more

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Consulting

Using this data gathered, we apply objective methodologies to analyze your situation and work together with you to develop strategies and operational techniques to cultivate the market more efficiently. Along with positioning, we also examine the exploitation of existing market potential. We provide valuable market information and strategic consulting not only to firms in the advertising sector itself but also to providers of HR and real estate services. ... read more

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Digital Services

Drawing on experience in the media sector and taking into account the necessities arising from increasing digitalization, we work consistently to develop the necessary technical services to make media companies successful even in the face of a changing marketplace, while relieving them of the need to maintain specialized in-house personnel. ... read more

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Training / Coaching

Alongside market analysis, identification of market potential and the intelligent structuring of a range of products and services, it is essential that employees understand the opportunities presented by the use of competition data. Senior managers should also learn how to use the competition database as a management tool. ... read more

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