Finding Success in the Ad Market.
We Supply Solutions.

Increasingly it has become essential that ad-financed media outlets conduct detailed analyses of the marketplace and competition, then apply those findings in setting their company’s strategic direction and in targeting acquisition efforts. They also need to include in the equation any changes in the digital needs. Owing to their focus on printed products, though, publishing companies often lack not only the know-how but also the requisite personnel to accomplish this task. It’s important to understand that merely having these services and data available is not enough. What’s essential is that someone be there, ready to provide advice and training.

An across-the-board approach – one that furnishes a wide range of crucial services, ranging from compiling market data, analyzing the results and determining steps to be taken as well as helping target acquisitions and providing coaching – is the most effective way of building a profitable business based on a current line of products. Media Summary brings together all these services: competitive analysis, consulting/coaching and IT solutions.

  • 19.03.2018 - Newcomer Uberding widmet sich Lifestyle-Themen

    Im Jahr 2008 ging der Blog Uberding an den Start. Er beschäftigt sich mit Themen wie Reise, Ästhetik, Mode, Sport und Technik. Nun haben sich die Gründer Mia Bühler und Thies Janknecht entschieden, basierend auf dem Online-Auftritt ein gedrucktes Magazin unter dem gleichen Namen herauszugeben. Read more

  • 19.03.2018 - Gruner + Jahr launcht „JWD.“, das neue Magazin von Joko Winterscheidt

    Hamburg, 19. März 2018 – Am 22. März erscheint „JWD.“, das neue Magazin von Joko Winterscheidt aus dem Verlagshaus Gruner + Jahr. Der Name steht für „Joko Winterscheidts Druckerzeugnis“ – oder für „Janz weit draußen“. „JWD.“ ist ein junges Reportagemagazin, das ungewöhnliche Geschichten aus einer sehr persönlichen Perspektive erzählt und der Welt auf Jokos Art begegnet. Seine Abenteuerlust, Mut, Witz und Neugierde verbinden sich in „JWD.“ mit der Reportertradition des STERN, zu dessen Markenfamilie die Zeitschrift gehört. Joko Winterscheidt, Editor-at-very-large „JWD.“: „Wir machen ein Magazin über Menschen, Orte und Absurditäten für jeden, der Bock auf gute Geschichten hat. Mein eigenes Magazin zu machen, das meinen Namen trägt und die Stories erzählt, die ich selbst spannend finde – das ist für mich als Magazin-Junkie der Jackpot!“ Read more

  • News Archive

Monitoring the Market

We collect media data specifically of interest to you on a daily basis. We compile and edit printed ads from daily newspapers, advertisement circulars and magazines as well as radio commercials and internet advertisements and make them available in a web-based database. Along with categorization, the database provides publication and technical data, advertising costs and information about advertisers. ... read more

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Using this data gathered, we apply objective methodologies to analyze your situation and work together with you to develop strategies and operational techniques to cultivate the market more efficiently. Along with positioning, we also examine the exploitation of existing market potential. We provide valuable market information and strategic consulting not only to firms in the advertising sector itself but also to providers of HR and real estate services. ... read more

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Digital Services

Drawing on experience in the media sector and taking into account the necessities arising from increasing digitalization, we work consistently to develop the necessary technical services to make media companies successful even in the face of a changing marketplace, while relieving them of the need to maintain specialized in-house personnel. ... read more

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Training / Coaching

Alongside market analysis, identification of market potential and the intelligent structuring of a range of products and services, it is essential that employees understand the opportunities presented by the use of competition data. Senior managers should also learn how to use the competition database as a management tool. ... read more

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