Finding Success in the Ad Market.
We Supply Solutions.

Increasingly it has become essential that ad-financed media outlets conduct detailed analyses of the marketplace and competition, then apply those findings in setting their company’s strategic direction and in targeting acquisition efforts. They also need to include in the equation any changes in the digital needs. Owing to their focus on printed products, though, publishing companies often lack not only the know-how but also the requisite personnel to accomplish this task. It’s important to understand that merely having these services and data available is not enough. What’s essential is that someone be there, ready to provide advice and training.

An across-the-board approach – one that furnishes a wide range of crucial services, ranging from compiling market data, analyzing the results and determining steps to be taken as well as helping target acquisitions and providing coaching – is the most effective way of building a profitable business based on a current line of products. Media Summary brings together all these services: competitive analysis, consulting/coaching and IT solutions.

 News
  • 15.11.2018 - Spotlight Verlag: Jessica Sonnenberg übernimmt Marketingleitung

    Jessica Sonnenberg, 36, wird zum 15. November Marketingleiterin des Spotlight Verlages in Hamburg. Sie kommt vom DPV Deutscher Pressevertrieb, wo sie zuletzt als Leiterin New Sales Direktmarketing tätig war. In ihrer neuen Funktion wird Sonnenberg das Abomarketing, das Kooperationsmarketing sowie die Markenführung des Verlages verantworten. Read more

  • 14.11.2018 - Relaunch für Tauchen-Sonderheft

    Das Tauchen-Sonderheft mit dem Titel Save the Ocean aus dem Jahr Top Special Verlag, Hamburg, ist im Rahmen seines 40-jährigen Jubiläums mit komplett neuem Layout erschienen. Titelthema des Bookazines ist die Plastikverschmutzung in den Ozeanen. Read more

  • News Archive


Monitoring the Market

We collect media data specifically of interest to you on a daily basis. We compile and edit printed ads from daily newspapers, advertisement circulars and magazines as well as radio commercials and internet advertisements and make them available in a web-based database. Along with categorization, the database provides publication and technical data, advertising costs and information about advertisers. ... read more

Generic placeholder image

Consulting

Using this data gathered, we apply objective methodologies to analyze your situation and work together with you to develop strategies and operational techniques to cultivate the market more efficiently. Along with positioning, we also examine the exploitation of existing market potential. We provide valuable market information and strategic consulting not only to firms in the advertising sector itself but also to providers of HR and real estate services. ... read more

Generic placeholder image

Digital Services

Drawing on experience in the media sector and taking into account the necessities arising from increasing digitalization, we work consistently to develop the necessary technical services to make media companies successful even in the face of a changing marketplace, while relieving them of the need to maintain specialized in-house personnel. ... read more

Generic placeholder image

Training / Coaching

Alongside market analysis, identification of market potential and the intelligent structuring of a range of products and services, it is essential that employees understand the opportunities presented by the use of competition data. Senior managers should also learn how to use the competition database as a management tool. ... read more

Generic placeholder image