Increasingly it has become essential that ad-financed media outlets conduct detailed analyses of the marketplace and competition, then apply those findings in setting their company’s strategic direction and in targeting acquisition efforts. They also need to include in the equation any changes in the digital needs. Owing to their focus on printed products, though, publishing companies often lack not only the know-how but also the requisite personnel to accomplish this task. It’s important to understand that merely having these services and data available is not enough. What’s essential is that someone be there, ready to provide advice and training.
An across-the-board approach – one that furnishes a wide range of crucial services, ranging from compiling market data, analyzing the results and determining steps to be taken as well as helping target acquisitions and providing coaching – is the most effective way of building a profitable business based on a current line of products. Media Summary brings together all these services: competitive analysis, consulting/coaching and IT solutions.
Hamburg, 20. März 2019 – „Eat. Drink. Enjoy!“ So zeitlos und prägnant lautet seit 1966 der Claim des Magazins GOURMET TRAVELLER. Die Bauer Media Group bringt den australischen Premium-Titel unter den Food- und Reisezeitschriften am 22. März erstmals nach Deutschland. Damit finden Genuss- und Reiseliebhaber auch hierzulande künftig eine neue Instanz für erstklassiges Essen, erlesene Weine, exklusive Destinationen und angesagte Restaurants im Zeitschriftenregal. Das neue Magazin aus dem Bauer Media Food-Netzwerk House of Food ist eine Meisterklasse für sich: Hochklassige Bildwelten und exklusiver Journalismus bringen Lesern von GOURMET TRAVELLER Köche, Restaurants und Reiseziele aus der ganzen Welt nahe. Read more
Die Presse-Grosso-Unternehmen Jost GmbH & Co. KG, München, und die Presse-Schiessl GmbH & Co. KG, Regensburg, planen zur Jahresmitte 2019 ihren Zusammenschluss. Read more
We collect media data specifically of interest to you on a daily basis. We compile and edit printed ads from daily newspapers, advertisement circulars and magazines as well as radio commercials and internet advertisements and make them available in a web-based database. Along with categorization, the database provides publication and technical data, advertising costs and information about advertisers. ... read more
Using this data gathered, we apply objective methodologies to analyze your situation and work together with you to develop strategies and operational techniques to cultivate the market more efficiently. Along with positioning, we also examine the exploitation of existing market potential. We provide valuable market information and strategic consulting not only to firms in the advertising sector itself but also to providers of HR and real estate services. ... read more
Drawing on experience in the media sector and taking into account the necessities arising from increasing digitalization, we work consistently to develop the necessary technical services to make media companies successful even in the face of a changing marketplace, while relieving them of the need to maintain specialized in-house personnel. ... read more
Alongside market analysis, identification of market potential and the intelligent structuring of a range of products and services, it is essential that employees understand the opportunities presented by the use of competition data. Senior managers should also learn how to use the competition database as a management tool. ... read more